Descriptions for Your Jewelry: “Beautiful, Pretty, Lovely”

by Chelsea Clarey.

let’s make this a quick one and jump into a discussion of our alternatives:

• “Beautiful” – avoid this word. Just like every baby is beautiful to its mother, all jewelry is beautiful to its creator. In most cases, even deliberately odd art jewelry has a beauty of its own. How can such a non-specific word convey the emotions that enhance your product in the eyes of the buyer?
• “Lovely” – only a little better than “beautiful.” It has a softer, more feminine sound, but it’s not terribly connotative.
• “Pretty” – more girlish than the previous two, suggesting a piece for younger women, but also vague.

• Splendid, exquisite, magnificent, luxurious, queenly, divine –Perfect diction when you’re selling wedding jewelry or pieces made with very fine materials, directing your customer’s attention to the quality you’ve put into every step. It makes your pieces sound worthy to be crown jewels, perfect for your top-dollar pieces and for advertising custom special-occasion work.
• Luscious, touchable, magnetic, mesmerizing –These guide your customer to recognize a hypnotic, sexy quality. These words have a very sensual connotation, great for dark lustrous colors, Old Hollywood designs, and pin-up curves!

While you’re at it,

use the same process to describ

your materials

Instead of “beautiful pearls,”let it be made of “flawless, unblemished pearls.

Instead of “beautiful stones,”describe “handsome glossy stones with intriguing matrix.

Instead of “beautiful hand-painted silks,”string it on “graceful diaphanous silks.

And your colors

Instead of just a pretty red,try “lipstick red” for a sensual glamorous piece, “candy red” for a young, energetic one

Instead of just a lovely blue,try “delicate dreamy blue” for a story bracelet, or “luxe blue” for a high-end mixed-media piece

By using more connotative words, not only will your pieces be beautiful, you’ll also make your customers think so too. When the description aptly and vividly mirrors the piece, the unified impressions guide your target customer’s response, leading them to look for the shopping cart

Author Chelsea Clarey of TangoPig Jewelry Creations is a jewelry designer who gravitates toward bead and wire jewelry because the simple techniques have infinite artistic applications. She specializes in reusing vintage components in stylish one-of-a-kind designs. When not creating, she thinks much too much about word choice in jewelry descriptions. Be sure to keep up with Chelsea on her TangoPig Jewelry Creations blog.!..:”””:etions blog.